September 19, 2017

After a long hiatus, I'm going to try to get back to blogging on a regular basis. Today, I'll keep the verbiage short, because I'm going to link you to a podcast interview I recently did with Nick Skillicorn of Idea-to-Value. I hope you enjoy it, and get some good stuf...

August 4, 2017

Innovators have long used the trick of flipping a question around to gain insights from a new perspective.

The article "The Power of Anti-Goals" is a great example of the power of this simple trick -- in this case, applied to time management, work culture, and policies...

July 17, 2017

Dear Subscribers,

Thank you for your interest in this blog, and in the innovation messages I am trying to spread!

You may have noticed a bit of a drop-off in the frequency of blog posts. Selfishly, I hope that you are disappointed because the content is so crazy valuable...

July 14, 2017

Do you measure the outcomes of your actions and decisions? This week’s fascinating Freakonomics podcast was loaded with lessons on doing so. But not the lessons you might expect.

If you have an hour available, it’s well worth a listen:

July 7, 2017

Imagine the scene: a focus group room. A facilitator pitching the latest advertising concept. Megacorp advertising executives sit in a dark room behind one-way mirrors. Bowls of M&Ms and cans of Diet Coke all around. Sure to follow are insights on their latest brainsto...

July 4, 2017

Forgive me if you think that the title of this blog post is un-American or un-Patriotic, here on the Fourth of July. I lived in Illinois for over thirty years, where the head of the Chicago FBI office once said "“If this isn’t the most corrupt state in the United State...

July 1, 2017

George Carlin would have been a great job interviewer.

Carlin’s comedic success came largely from his astute observations of irrational human behavior. If you’ll excuse the language, he called us all out on our bullshit.

One of my favorite sound bites (at least among tho...

June 28, 2017

Minimizing the cost while maximizing the return on investment in customer research is critical to an organization's innovation efforts. The HBR article "When a Prototype Isn’t Enough, Use Theatrical Tricks to Sell Your Idea," offers some great examples of doing some po...

June 25, 2017

I admit it. Click-bait titles often suck me in. You know the kind: "The One Thing You Need to Know About Brussels Sprouts (And it's Not What You Think)".  Oh my God! There's something I don't know about Brussels Sprouts?!? What could it be? If I don't read this article...

June 23, 2017

One of the best people I've known at helping me identify and fix my mental ruts, Dr. Lyssa Menard, recently shared an article that captured some needed mindset shifts we all need to make, if we are to strategically innovate effectively. 

In "5 Mindset Shifts That Are Ne...

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© 2017 by Brad Barbera and Pi Innovation, LLC